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PETRA VÍŠKOVÁ - RESEARCH AND MARKETING CONSULTANT, MODERATOR, FACILITATOR

After graduation on University of Economics in Prague (VŠE) Petra began working in marketing department of Opavia-LU (previously Čokoládovny), member of Groupe Danone in 1995. During her 12-year marketing carrier she was managing key biscuits brands (E.g. BeBe and BeBe Dobre Rano, Piskoty), product segments (Nutrition & Health) including development of new ones (E.g. durable soft bakery) or even a whole market (Marketing Manager for Slovakia, member of Management Board, was her last position in the company).

Besides the direct portfolio and brand marketing mix management (new launches, range extensions or cuttings, media and promo campaigns, design development, etc.) Petra was responsible also for Opavia umbrella and BTL/PR activities (logo Opavia, "Opavia detem" charity etc.).

She participated in many internal and external trainings, incl. international (Marketer and Mark Manager by Groupe Danone, Dynergie, MASS, CIMA etc.) and some of her results were awarded externally (Packaging of the Year, Mobile Europe Award etc.).

During her maternity leaves, she was actively working in marketing as a free-lancer (marketing research, trainings, copywriting etc.).

Petra has been working for CONFESS Research since 2006. She has been leading research projects for some of the company´s key clients in FMCG, IT, finance and services and she is also a sought-after qualitative research moderator and workshop facilitator.

Petra participates in CONFESS Research training and educational activities (seminars for the Prague University of Economics, client trainings, training of the new moderators, etc.). She is has regularly participated in relevant conferences and seminars including international ones, especially those organized by ESOMAR and QRCA (she is member of), e.g.. QRCA San Diego 2013, QRCA Las Vegas 2011, QRCA/AQR Praha 2010, ESOMAR Insight, Milano 2007, etc.

To better balance the professional live with the private one (in her spare time, she enjoys doing arts & crafts, writing and especially spending time with her family "in the great outdoors") she cooperates with CONFESS Research on exclusive external basis since April 2013.

 

 

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