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USE OF ARCHETYPES IN ADVERTISEMENT TESTING

The fifth annual "Spring SIMAR" conference was held in Prague on May 24, 2012. Confess Research was represented by Hana Kloučková who shared the presentation of archetypes usage in advertising testing called "SPORT AS A THEME IN FINANCIAL ADVERTISING".

Presentation of the results of the test of UniCredit Bank and CSOB ads is available for download here (in Czech only).

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