PRESENTATIONS AND PHOTOS FROM THE WORKSHOP ALIVE DREAM
On 22nd January the seminar "ALIVE DREAM - meditation focus groups for better products and communication” was held in Prague's HUB . The seminar was attended by 40 participants from client side.
Within the seminar, the Alive Dream Method was firstly introduced by Hana Kloučková, the director of CONFESS Research.
Afterwards, Radka Malik, officially qualified moderator of the Alive Dream method for the Czech market, led the seminar participants through the commented videocut from the meditation groups.
Simona Polášková from Danone, as the keynote speaker, shared her own experiences with Alive Dream method and its use in real business.
An intensive discussion about possibilities of using this method began during the break and also after the seminar.
The presentation about the Alive Dream method is available for download here.
We would like to thank to all speakers as well as participants for their active participation at the seminar. We are looking forward to meet you at our next workshop focused on the Brand Perception testing planned for end of March/ early April.
We would also like to thank Lucie Poláková for her photos and reporter´s passion.
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