PRESENTATION FROM INSIGHT SUMMIT 2013
The Czech Association of Research Agencies SIMAR organized the 1st INSIGHT SUMMIT in Michna palace in Prague on Thursday, June 6 2013, named "Market Research: the sixth sense of a marketeer".
The Marketing & Media weekly, issue 24, published details about the conference together with photographs. The article entitled "Today, marketers should test everything" is available here.
Presentations of our two colleagues Petra Víšková and Radka Malik earned unusual attention.
Petra´s presentation entitled "HOW RUM MET COFFEE" focused on the birth of the Božkov Special alcoholic beverage. Of course, there was also a presentation of the real beverage and logically we could not do without tasting its samples. Petra's presentation can be viewed here.
Petra Víšková delivering her presentation.
Radka Malik and her ALIVE DREAM workshop.
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