HANA KLOUČKOVÁ – A GUEST OF THE TV SHOW EKONOMIKA ČT24
Very often the look is more important than the content. Businessmen try to reveal how a consumer reacts on the packaging and adapt it to them. The Neuromarketing also helps to achieve this aim.
The Neuromarketing and its usage in practice by research agencies was a topic of an interview in the TV show Ekonomika ČT24 – the guest was Ing. Hana Kloučková, the director of the Confess Research. A recording from 28tht January 2013 is available here.
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