PHOTO OF THE SEMINAR " AT THE CONSUMER´S WITHOUT CHANGING SHOES"
On Tuesday, 29 April 2014 a workshop entitled AT THE CONSUMER´S WITHOUT CHANGING SHOES OR TECHNOLOGIES IN QUALITATIVE RESEARCH took place in the Prague Hotel Alwyn.
Hanka Kloučková, Director of Confess Research opened the workshop and presented the new technologies.
Petra Víšková continued with her presentation entitled the Synergies of the traditional and on-line qualitative methods.
Zdeněk Kvinta, Marketing Director in Dr. Oetker, followed with his Case study.
Tomáš Kordík, Marketing Consultant in RIO Media a.s., shared his direct experience of a recent research which combined both the traditional and the on-line methods.
Our colleague Zuzana Benadová and her contribution to the vibrant mobile ethnography on "Teenager in the fridge."
During the break and at the end of the workshop there was a tasting event with a contest (congratulations go again to the winner, Mr. Michal Nosek) and of course a lively discussion.
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