FREE WEBINAR: DESIGN TRENDS 2017 - CORPORATE, BRAND, POS, PACKAGING ...
Where are the design trends heading to and how can they inspire you in marketing, communication, product innovations and sales? November 22 at 14:00. Click for info and registration.
Last webinar by CONFESS Research for this year! Do not miss it. We wil sum up current trends in the areas of design that have an impact on results in your marketing, communications, sales or product development and innovation. We will focus on corporate and brand design, packaging design and POS design elements in stores and branches. With examples we will show what actually influences the final form of design elements of brands and products, and why it is necessary to take these factors into account.
REGISTER TO THIS FREE WEBINAR
REGISTRATION FOR THIS FREE WEBINAR HERE. PLEASE REGISTER IN ADVANCE. WE WILL SEND YOU AN EVENT TO YOUR CALENDAR CONTAINING LOG-IN DATA TO JOIN THE WEBINAR. THE WEBINAR WILL BE HELD ON NOVEMBER 22, 14:00 - 15:00 CET (PRAGUE TIME).
NEW TOOL "VISUAL AUDIT" INTRODUCTION
For the first time publicly we will introduce a tool called "Visual Audit". Visual audit is a professional visual analysis of selected product categories and brands on a market. It identifies important trends that will streamline your strategic decisions. It is an ideal starting point for internal workshops. It stimulates the co-creation during the product development and product changes, by the reorganization of your entire portfolio or when strengthening the diversity of products in a product line. You can use it as a basis for the redesign of the logo, positioning specification or it helps to create entirely new brand positioning by a start-up. Practical utilization is much higher. "Visual Audit" is an excellent tool before the start of major projects such as rebranding or major innovation projects - it helps to clarify their desired (or undesired) direction. Design trends are recommended to be monitored regularly (for example in form of the Visual Audit), not just when you are planning any major changes. It's worth it. Visual Audits, such as inspiratory module within corporate workshops for our clients, are created by the guest of this webinar - an experienced British internationally active designer Martin Blunt. Even Martin's creative graphic design work has always an overlap to a deeper understanding of the contexts that shape your brand or product. Many companies has been persuaded by the contributions of the Visual Audit tool : Pepsico, Intersnack, Heineken, or Bochemie St. Nicolaus and others. Many of them use it as part of their workshops, which acquired more effectiveness and benefits then. More about Martin below.
What is the Visual Audit and how it can help you.
Examples of the usage of the Visual Audit in practice.
What are the main trends in selected areas of design (corporate, brand, POS, packaging ...).
Why it is worth for companies to watch design trends in their product categories.
What influences and will influence the design development in 2017 and why.
Samples of the evolution of specific design elements by selected brands.
How and why the design affects the sales results.
How to use Visual Audit for effective corporate workshops and big projects.
There will be more. Join this webinar.
INSPIRATIONS FROM THIS WEBINAR WILL HELP YOU WHEN YOU NEED TO...
- Introduce a new product or service onto the market and promote it effectively.
- Strengthen the diversity and recognizability of products within one product line.
- Reorganize the entire portfolio of products or services with the respect to market developments and competitors.
- Redesign the packaging and other elements, so that the product will be more "visible" on the shelves.
- Select and tune out the correct key messaging on products (texts such as: 0 calories, gluten free, no calories, etc.).
- Be more visible with their goods in shops and branches.
- Find the correct positioning of the brand on the market, especially for start-ups and new brands.
- Save time and money by using clever methods like visual audit.
- Make the most of internal exploratory workshops, stimulate co-creation.
- Understand market trends and competition, and use it for the changes in their brands and products.
- Professional assistance of an independent third party by the preparation and management of changes in marketing and communication.
- There will be more, everything helpful in marketing and sales for you.
SPECIAL GUEST: MARTIN BLUNT (GREAT BRITAIN)
Martin is an internationally operating British designer specializing in brand design and corporate identity. His work has the overlap with the insight search, brand strategy development and product innovation. Logos and packaging created by Martin are well known in the Czech Republic, he worked for Czech brands Opavia, Sazka, Becherovka, Bohemia Chips, beer Březňák or the hockey club Kometa Brno. We are proud that Martin works in Bohemia exclusively with CONFESS Research.
WEBINAR WILL BE LEAD BY PETRA VÍŠKOVÁ FROM CONFESS RESEARCH
Petra has accumulated a number of marketing experience in brand management, product segments management and the entire portfolio management at Opavia (Danone Group). Her 12-year career on the client side culminated in the position of marketing manager for Slovakia, where she was a member of the Steering Committee. She went through all that, what she now helps our clients with like the introduction of new products and innovations, brand redesigns, searches for the insight, preparations of marketing campaigns and many other situations. Petra has been constantly working on her professional development, she is a member of the international organization QRCA and collects additional incentives for our clients in educational programs and international conferences. She lectures, teaches and leads trainings with topics such as effective workshops leadership, projective techniques, moderation, innovative qualitative research methods. In January 2017 she will lead a roundtable at the QRCA international conference in Los Angeles, topic will be the effective leadership of workshops. If you are looking for an expert on qualitative research, a popular presenter of qualitative researches or a facilitator of business workshops, contact Petra Víšková via e-mail email@example.com or phone +420 731 102 333.
WEBINAR WILL BE IN ENGLISH
This webinar will be exceptionally in English. But do not worry, Martin and Petra speak very clearly and persons with an average level of English will understand.
HOW TO ENTER THIS WEBINAR?
- Sign up, please advance here. No payment - webinar is free.
- Prior to the webinar we will send a calendar event with your login information for the webinar.
- If neither the day of the webinar you will not have credentials to log-in, look, please, first to the spam folder or contact a colleague Lenka Pasek firstname.lastname@example.org.
All our webinars are designed to research sponsors (marketing research at companies) and the academic community. We look forward to you!
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