NEXT ‚NEURO-OMNIBUS‘ IN JULY 2011
Due to an unceasing interest of our clients in NEUROmarketing testing we have started regular ‘quarterly-run’ NEURO-OMNIBUS since April 2011.
NeuroOmnibus is a quantitative test of TV spots. It monitors viewers’ unconscious reactions to marketing communication.
This method enables us to discover particularly:
- Efficiency of your TV ad and its potential to develop business when it is aired on TV or after that.
- Fine-tuning (cutting-off/shortening) of the ad to optimize your media budget
- Enable your TV ad to stand out from the clutter of other TV commercials
- Find out which of product shots or final visuals works best (out of the tested)
Details about Neuro Omnibus offer is here.
Method of testing:
Neurotrace method discovers three fundamental indicators of ad efficiency – relevancy of the spot and its elements via monitoring of the brain (EEG), activation to
purchase intent or interest in product/service via GSR (galvanic skin response on hands), and ability of the ad to stand out from the clutter of other TV commercials (combination of EEG and GSR).
Additionally, the test discovers memorability of main message (Main Message Recall test).
We use for testing the most up to date EEG equipment (already without the gel) consisting of 14 sensors that monitor all the key brain activity.
Upcoming dates of Neuro Omnibus:
April 2011 (mandatory orders by 14.4., realization of Neuro research 27.-29.4., results on 13.5.)
July 2011 (mandatory orders by 24.6., realization of Neuro research 11.-14.7., results on 29.7.)
October 2011 (mandatory orders by 19.9., realization of Neuro research 3.-6.10., results on 24.10.)
January 2012 (mandatory orders by 19.12., realization of Neuro research 9.-14.1., results on 28.1.)
Target group:
- men/women (50:50) aged 20-50 years (splitted in segments 20-35y. a 36-50y.)
- net personal income CZK 12 000,-+ per month
- mix of education (from skilled operatives and secondary educated to university degree)
- location: Praha + Brno
Price:
Test of one TV spot (length 20-60 seconds) is in Neuro Omnibus offered for advantageous price CZK 190 000,- Kč + VAT (compared to standard price
CZK 275 000,- + VAT). The advantageous price includes NeuroTrace biometric testing (emotional engagement/relevancy, activation, ability to stand out from the clutter) and Main Message
Recall test (declared memorability of the ad and its main message). The price does not include identification of impact on brand perception via Reaction times method. The price is payable within
21 days after the data collection.
Each run of Neuro Omnibus is carried out only if minimum of 3 tested ads is ordered. Maximum of tested ads is 14 but only three of them can be from the
same brand and only six of them from the same product category. The sooner received mandatory orders mean the favorable possibility to test.
Output:
- Final report in .ppt in one language (either Czech or English)
- Motion players (video files with tested spot along with results of biometric test)
- Personal presentation of the results in Czech or English
Contact:
In case of your interest in Neuro Omnibus please do not hesitate to contact us!
We are also available for providing detail information or personal presentation of Neuromarketing methods.
Hana Kloučková, klouckova@confess.cz,
tel. 603 523 484
Petra Víšková, viskova@confess.cz, tel.
731 102 333
Radka Malik (Dvořáková), malik@confess.cz,
tel. 736 621 604
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