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TOP 3 Neuro Tips for Better Advertising

Over the past 6 years, 220 ads have been subjected to CONFESS Neurotest, and their analysis has helped us understand how the brain works during ad watching. Here are some tips on how you can modify your ad to sell more. / display all


FREE WEBINAR: DESIGN TRENDS 2017 - CORPORATE, BRAND, POS, PACKAGING ...

Where are the design trends heading to and how can they inspire you in marketing, communication, product innovations and sales? November 22 at 14:00. Click for info and registration. / display all


WE ARE FINALISTS IN MRMW AWARDS 2015 FOR THE BEST GLOBAL MOBILE RESEARCH

Our research „DOGS“ is within finalists at MRMW Awards for the best global mobile research. Every year MRMW awards a special prize for the most inspirational global projects. Announcement ceremony will be held in hotel Wyndham, New York, 20th May 2015 from 7 p.m. / display all


NEW REINFORCEMENT OF QUANTITATIVE TEAM IN CONFESS RESEARCH

Weekly magazine MarketingSalesMedia (23/2015) in the section „personals“ informs about Magdaléna Nováková who will now be in charge of management and development of quantitative department in CONFESS Research. / display all


HYPOTEČNÍ BANKA SENT STUDENTS FROM VŠE (UNIVERSITY OF ECONOMICS, PRAGUE) TO TAKE OUT A MORTGAGE

How to connect marketing research, client’s requirements and education support? Hypoteční banka answered this question together with students from VŠE (Marketing master’s degree specialization) in a mystery shopping project. / display all


A TYPOLOGY OF A TYPICAL CZECH ENVIOUS PERSON: A YOUNG MAN FROM MORAVIA GREEDY FOR MONEY

On behalf of our agency, Mrs. Radka Malik managed the qualitative part of the research on "Neighborhood envy" for Hypotéční banka a.s. The results of the research were widely reported in the Lidové noviny newspaper web page www.lidovky.cz. / display all


HANA KLOUČKOVÁ – A GUEST OF THE TV SHOW EKONOMIKA ČT24

Very often the look is more important than the content. Businessmen try to reveal how a consumer reacts on the packaging and adapt it to them. The Neuromarketing also helps to achieve this aim. / display all


PHOTO OF THE SEMINAR " AT THE CONSUMER´S WITHOUT CHANGING SHOES"

On Tuesday, 29 April 2014 a workshop entitled AT THE CONSUMER´S WITHOUT CHANGING SHOES OR TECHNOLOGIES IN QUALITATIVE RESEARCH took place in the Prague Hotel Alwyn. / display all


SIMAR QUALITY ASSURANCE CHECK RESULTS - WITHOUT RESERVATIONS

During September 2013 our agency went through a SIMAR quality check (SIMAR - an association of market research and opinion poll agencies). / display all


"ALIVE DREAM" MEDITATIVE FOCUS GROUPS

In partnership with Danone we used – as the first on the Czech market – a new qualitative methodology called "Alive Dream", which uses elements of deep relaxation based on Milton H. Erickson’s hypnotherapy. / display all


INVITATION TO THE SEMINAR on the 29th April 2014

CONFESS RESEARCH INVITES YOU TO A SEMINAR AT CONSUMER´S HOUSE “WITHOUT SHOES OFF” alias THE TECHNOLOGY IN THE QUALITATIVE RESEARCH / display all


CONFESS OFFSITE AT HÁJENKA IN JIZERSKÉ HORY

CONFESS team met in Jizerske hory to check its ability to work effectively together and build the team spirit even more. We arrived full of energy and optimism. The conquest of Himalayas could start ....... / display all


QUESTIONING A BRAIN

To make ads more effective, companies started looking directly into our heads ....... this is an introduction to an article about neuromarketing, which was published in the May issue of BEL'MONDO. / display all


PRESENTATIONS AND PHOTOS FROM THE WORKSHOP ALIVE DREAM

On 22nd January the seminar "ALIVE DREAM - meditation focus groups for better products and communication” was held in Prague's HUB . The seminar was attended by 40 participants from client side. / display all


PRESENTATION FROM INSIGHT SUMMIT 2013

The Czech Association of Research Agencies SIMAR organized the 1st INSIGHT SUMMIT in Michna palace in Prague on Thursday, June 6 2013, named "Market Research: the sixth sense of a marketeer". / display all


A NEW DATE SET FOR "ALIVE DREAM AT FIRSTHAND" IN JUNE 2013

Due to large interest, we have added another session, where you can try what it is like to be a respondent in a meditation group. / display all


INVITATION “ALIVE DREAM - HAND EXPERIENCE” - APRIL 5, 2013

Let´s check out what it is like to become a meditation group respondent and also what this method is able to find out for your brand. / display all


Use of ARCHETYPES in advertisement testing

The fifth annual "Spring SIMAR" conference was held in Prague on May 24, 2012. Confess Research was represented by Hana Kloučková who shared the presentation of archetypes usage in advertising testing called "SPORT AS A THEME IN FINANCIAL ADVERTISING". / display all


NEUROMARKETING

In the holiday edition of Trend Marketing journal, another article focused on Neuro ad testing was published under the name “Six times distilled according to the neuromarketing”. Two guys, snow, sled dog and …etter destillere… does it ring a bell to you? Read, how neuromarketing works. / display all


„HEALTHY FOOD“ STUDY AVAILABLE FOR PUBLIC

Our Research director, Petra Víšková, presented on November 15 on Forum Media conference a short excerpt from new qualitative study „Healthy food“. / display all


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