PROFESSIONAL TRAINING COURSES
Do you know how to identify which advertising projects are generating profit for you and which are only making an impression but not changing behaviour? Are your employees aware of the available testing methods and the right time to use them? Do you know how to define your idea into a concept that will be understood by respondents or an advertising agency? You do not? We do!
We have at our disposal a broad portfolio of our own training courses in the fields of marketing and market research. All the courses are based on our experience in brand management and market research and include many practical examples and exercises. The most requested are for example:
- Usage and creation of product and communication concepts
- Advertising development (creative process preceding the development of a good advertising campaign)
- Qualitative and quantitative market research methods, their use and guidelines
- Projective techniques in qualitative research
- And others...
We can also provide courses based on your current needs, for example how to analyze market and consumer data, how to recognize a good advert that helps to build the brand on the market, how to set up advertising strategy etc.
Prices are set individually, according to the length of the program and its preparation. Please contact us for more information.
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