Every marketing expert knows that taking a look at a product or service through the eyes of their consumer and gaining insight into the consumer's way of thinking is a valuable experience. This reveals why the sales of a new product are sagging, why people are influenced by competing products, or why only a minority of the population remembers the name of our brand even after a 6-month TV campaign.
Our company focuses primarily on the QUALITATIVE RESEARCH which can deeply investigate and uncover the motivation and barriers of respondents, map their decision making, find reasons for their actions, etc.:
In QUALITATIVE RESEARCH we offer:
- Outputs oriented on practical use to help build the client´s market position
- Wide range of traditional and innovative methods and techniques for the most effective way to meet research objectives
- A personal approach to each particular project with respect to individual client´s needs, research theme, and target group
- High quality performance including multi-level verification of recruitment
- Execution of projects even within 4 days (depending on difficulty)
- Coverage of the entire region of both the Czech and Slovak Republics, management and coordination of international projects
- Outputs either in Czech or English, depending on client requirements
- Optimal price / performance ratio
- And lots of the other advantages
For QUANTITATIVE RESEARCH we cooperate with SIMAR and ESOMAR certified partner, who fulfills all the standards of these associations regarding gathering and processing of data. Added value we provide is streamlining of all stages and consistency of data analysis.
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