FOR GREAT INTEREST WE REPEAT THE INSPIRATION BREAKFAST: USING ARTIFICIAL INTELLIGENCE TO CREATE VISUALS 29.4.
Visuals.
To work, they have to catch the eye “at first sight”.
Whether it’s print advertising, POS, flyers, banners, web, packaging design or outdoor, you want your customers to notice them, associate them with you and catch the main message.
Join our online Innovation Breakfast and get inspired by what visuals work.
We’ll show you examples of better and worse performing ads, designs and other visuals tested with VISTA’s Visual Tracking AId tool.
This is a simulated eye camera test that uses artificial intelligence to predict with a high degree of accuracy which specific areas are most likely to catch the human eye at first glance.
We will learn from heatmaps and other real-world outputs collected in the Czech market now, in the “contactless” era.
We will summarize the main principles for creating impact materials. You will get e.g. tips:
- what techniques to use to attract attention and increase the chance of capturing selected elements
- how to adjust the hierarchy of key visual elements so that the viewer takes away what you want
- what to look out for in digital and when adapting advertising materials to different formats
- how to brand so that your spend works for you and not for the category or the competition
“As always, CONFESS has convinced us that they are good at p(r)oducing what they know. Well presented with many practical examples, clear demonstration of what the tool is suitable for and where it works reliably vs. what it does not. Will try in the future if we have a suitable opportunity.” (Jan Aussenber, innogy)
The webinar will be conducted by Hanka Kloučková and Petra Víšková.
We look forward to seeing you online!
When: on Thursday 29 April 2021 at 9.30 – 11.00
Where: online, Zoom platform
Price: free* / 390,- CZK + VAT
Registration: feel free to register HERE, capacity is limited, even if it is online.
*The webinar is open to the public – the price is 390,- CZK + VAT.